48: Marketing Your Brand to Effortlessly Attract High-ticket Clients (Even in a Saturated Market!) with Erica Ewing
Let’s face it — in 2024, most online entrepreneurs probably feel like they’re competing for attention in a saturated market. So, what’s the key to standing out above the competition and consistently signing clients (and not just ANY clients, but high-ticket ones?!)
That’s exactly what you’ll learn on today’s episode of the Embody Your Brand Podcast.
Today, Jessie is joined by Erica Ewing — a marketing and sales expert — to chat about how to leverage your brand, marketing, and network beyond social media to create a demand for your services and consistently book high-ticket clients.
About Erica Ewing:
Erica is a former marketing director turned wedding photog turned industry sales expert. 'Cuz why stop evolving!
She loves shooting weddings, traveling the globe with her fam and helping talented wedding pros discover the easy button to business through 2 signature programs - Magnetic Mastery and Super Attractor Sales Academy - which help wedding pros get fully booked at 2x their rates, WITHOUT discounts or honestly even taking clients they don't fully adore.
You’ve got better things to do and more magical clients to serve!
In today’s episode, Jessie & Erica discuss:
The importance of evolution in business and branding
How an elevated brand translates into an increase in sales
The “Shopping Mall” analogy for how to stand out in a saturated market and command premium pricing
The one thing that gets entrepreneurs stuck in a place of charging less than they deserve / taking on clients they don’t love / having sales & marketing stress them out, AND what to do to get out of that state of business and into a place of empowerment
Creating a marketing strategy beyond social media to have a consistent stream of high-value leads
And so much more!
