45: Marketing Your Brand on Instagram In A Way That Feels GOOD with Nicole Malthaner
Today we're going to have some FUN. And it's not because we don't have fun on the podcast, but because we are talking about something that a lot of us as founders at one point or another have found to be NOT so fun.
And that is… drum roll, please… marketing ourselves and our businesses on Instagram.
(Who here is raising their hand right now being like, “Ooh, yeah, I felt this before”?!)
I've had conversations on the podcast about Instagram and content creation and marketing ourselves on social media, but we haven't really covered it quite like this before.
And so today, we're diving into how to leverage our personal brands on Instagram and market our businesses in a way that feels GOOD. Like dreamy, smooth as butter, in a way we can find the real joy in showing up and building connections.
And I have the PERFECT guest on the show today who does this beautifully and teaches about it beautifully. And that is the lovely Nicole Malthaner — an Instagram Strategist for personal brands.
Nicole started her business, Groovy Social, as a means to travel the world. While the 36 countries (& counting) still very much tickle her fancy, she's found her passion in helping aspiring leaders of the online business world leverage their personal brands on instagram and show up in a way that feels f*cking GOOD. Her approach to instagram centers around the very thing it was designed to create: human connection. She shows business owners it's possible & simple to create personality-packed, meaningful content you enjoy for an audience filled with human beings you know on a personal level, while building a brand/business that supports your life. In a time where marketing your online business on instagram is a non-negotiable, so is having a good time while doing it.
In this episode, Jessie and Nicole discuss:
Nicole’s journey to discovering the power of her own personal branding and leveraging it on Instagram
How we can make marketing on Instagram actually feel GOOD — how to have FUN ON IG / find the joy in showing up
Ways to create a genuine connection with our audience and build relationships (leading into effortless sales)
What the balance is between sharing our personal brand / marketing our business on Instagram
How to get REAL/vulnerable on Instagram without being cringe/oversharing
And SO much more!
